Market Study Lessons learned when considering college towns

Hotel Business | March 7, 2020

Hans van der Reijden, founder & CEO, Ithaka Hospitality Partners, which manages The Hotel at Auburn University for the institution, noted that there are a lot of opportunities for third-party operators who understand college markets, as these properties can’t be run like any other hotel in town. “Having run a university hotel for 15 years, we make sure it serves as the front door to the institution,” he said. “Hotels at a university campus tend to be the first point of contact for incoming freshman, parents doing college tours, speakers, professors who are being recruited, and if you don’t have that as a priority, then it doesn’t serve as that first impression that the university wants the hotel to be.”

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