With more than 30 years of experience as an international hotelier, Hans van der Reijden is recognized around the world as a visionary leader and trusted expert.
A native of Holland, Hans began his hospitality career at a young age in a 2-Star Michelin restaurant, followed by stints in Antwerp, Belgium, and on board the ships of the Holland America Line before joining The Ritz-Carlton Hotel Company. He excelled within the organization, opening numerous hotels around the world and developing a close relationship with company founder and legendary hotelier Horst Schulze. During his time with The Ritz-Carlton, Hans saw first-hand the impact of an organization focused not just on delivering exceptional service for guests, but also on creating a rich employee-focused company culture.
When Schulze founded Capella Hotel Group (CHG) in 2003, he called upon Hans to help bring his vision to life. As a partner at Capella, Hans worked alongside Schulze to take the legendary model of service and culture created at Ritz-Carlton one step further, catering to the emerging ultra-luxury guest seeking a highly individualized hotel experience. This role prompted Hans to move to Auburn, AL to oversee operations and educational initiatives at The Hotel at Auburn University as well as the partnership between CHG and Auburn University’s Hospitality Management Program.
Following the sale of Capella Hotel Group, Hans then established his own hospitality management company, Ithaka Hospitality Partners (IHP) in 2018, and has served as the company’s Founder & CEO since its inception. Instead of following the playbook of global hotel management companies, Hans chose to study and cater to the growing number of travelers who look for unique experiences rather than a brand name. This approach allows IHP to bring each concept to life in a completely unique way, unbound by brand standards.
IHP quickly established itself as a forward-thinking industry leader with its first major opening in 2022, The Laurel Hotel & Spa, which earned Alabama’s only AAA Five Diamond rating in its first year of operation. The teaching hotel is located within the Tony & Libba Rane Culinary Science Center, also home to Auburn University’s Horst Schulze School of Hospitality Management, 1856 – Culinary Residence teaching restaurant, and Hey Day Market food hall. The group also recently announced its role as operator of the new Elevation Convening Center & Hotel opening in Montgomery, AL in summer 2025. Working closely with Bryan Stevenson, Founder and Executive Director at the Equal Justice Initiative (EJI), Elevation will complement EJI’s nearby Legacy Sites. IHP has several hotels currently in development in the U.S. and beyond.
Hans’ personal dedication to exceptional hospitality and unwavering commitment to achieving excellence impacts all aspects of IHP. He embodies servant leadership, ensuring everyone around him – from IHP team members, to students, owners, developers, and guests – feel comfortable, cared for, and valued. His boundless energy and enthusiasm have raised the bar for the hospitality industry in all markets he’s touched, and the impact of his passion for developing the next generation of hospitality leaders will be felt for generations to come.